As part of my Pie Minister campaign for Robinsons Butchers, which you can learn more about here, I also created a social media campaign to run alongside. This included a competition which aimed to boost engagement on the Robinsons social pages. The campaign reached over 4,000 people.
For the same client, I also arranged a collaboration with the renowned Banks’s Brewery, launching a beer infused sausage that encapsulated local heritage in celebration of UK Sausage Week! I created a video fo social media, and ran an online social media competition that reached over 12,000 people! .
I also worked on the #WMGeneration campaign, as part of the West Midlands bid, led by the Mayor of Birmingham, to become the new home of Channel 4. Originally working within a group of interns on the campaign, I was then asked to become the intern co-ordinator. I created a multitude of social media graphics for the BCU Media pages, and created a strategy for the team that encouraged engagement from local celebrity's to further the reach of the campaign. I also created this video to secure reach. Although admittedly not my best work due to the high pressured timescale it had to be created in, within 24 hours the video had over 4,000 views on @BCUmedia's twitter.